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Emotions, feelings, and moods in tourism and hospitality research: Conceptual and methodological differences

Researchers often tend to use the words emotions, feelings, moods, and affect interchangeably, which creates confusion in both conceptual and methodological domains of tourism and hospitality research. However, the insights …

Articles

Empirical modeling of transformation process through trip experiences

The influence of different factors including emotional states on loyalty has been previously discussed in the literature. However, the influence of post-visit emotions evoked by emotional stimuli on tourist loyalty …

Tourism Management Perspectives
Articles

Customer experience in tourism: A review of definitions, components, and measurements

The concept of customer experience has received increasing attention in different disciplines. However, the pathway for handling experience has not been clearly set forth due to divergent conceptualizations and insufficient …

Current Issues in Tourism
Articles

Satisfaction vs experienced utility: current issues and opportunities

Satisfaction is one of the most studied constructs in many fields, including tourism. As an important marketing metric, satisfaction is typically measured with self-reported retrospective evaluations of travel experience. However, the memory-based approaches have …

Articles

The influence of post-visit emotions on destination loyalty

Purpose – The influence of different factors including emotional states on loyalty has been previously discussed in the literature. However, the influence of post-visit emotions evoked by emotional stimuli on …

Journal of Convention & Event Tourism
Articles

Does the sequence of presentations matter for academic conferences? An application of the peak-end rule in event management

In psychology, the peak-end rule has been used to describe the effects of emotional factors on live experiences. However, it has yet to be examined in the contexts of events …

Articles

Theme park experience: factors explaining amount of pleasure from a visit, time allocation for activities, perceived value, queuing quality, satisfaction, and loyalty

A considerable amount of literature describes concepts that predict theme park visitor behavior. Although previous studies made an effort to measure the impact of several variables on theme park visitors’ loyalty, …

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Measuring customer experience

Self-reported scales

Experience sampling method (ESM)

Electrodermal activity (EDA)

Electrocardiography (ECG)

Electromyography (EMG)

Pupillometry

Event Related Potentials (ERP)

Functional MRI

Articles

Godovykh, M., Pizam, A., & Bahja, F. (2020). Antecedents and outcomes of health risk perceptions in tourism, following the COVID-19 pandemic. Tourism Review. https://doi.org/10.1108/TR-06-2020-0257

Godovykh, M. & Tasci, A. D. A. (2020). Customer experience in tourism: A review
of definitions, components, and measurements. Tourism Management Perspectives, 35, 1-10.
https://doi.org/10.1016/j.tmp.2020.100694

Pizam, A. & Godovykh, M. (2021). Brand Awareness in Tourism. In D. Buhalis (Ed.). Encyclopedia of Tourism Management and Marketing. https://doi.org/10.4337/9781800377486.brand.awareness

Godovykh, M. & Tasci, A. D. A. (2020). Satisfaction vs experienced utility: Current issues and opportunities. Current Issues in Tourism.  https://doi.org/10.1080/13683500.2020.1769573

Godovykh, M., & Hahm, J. J. (2020. Does the sequence of presentations matter for academic conferences? An application of the peak-end rule in event management. Journal of Convention & Event Tourism. https://doi.org/10.1080/15470148.2020.1760159

Godovykh, M., Milman, A., & Tasci, A. D. A. (2019). Theme park experience: factors explaining amount of pleasure from a visit, time allocation for activities, perceived value, queuing quality, satisfaction, and loyalty. Journal of Tourism and Leisure Studies, 4(2), 1-21.

Godovykh, M. & Tasci, A. D. A. (2020). The influence of post-visit emotions on destination loyalty. Tourism Review. https://doi.org/10.1108/TR-01-2020-0025

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